Strategy toward 2028
Vision
Empower those with IBD to live fearlessly as we drive towards a cure and ultimately a future
without Crohn’s and Colitis.
Purpose
We believe in being fearless, and at CCA we:
- Improve quality of life by helping people understand, respond to and actively manage their care.
- Empower and support our community – encouraging innovation, advancing quality of care, and
facilitating new knowledge informed by deeper research. - Advocate, educate and facilitate, leading tough conversations about taboo topics.
We want people to be authentic and unapologetic about their Crohn’s or Colitis – whether that
leaves them laughing or crying. We know being fearless means there will still be bad days, bad
months, or bad years – this is a long-term and life-altering condition which impacts physical and
mental health – it’s about giving people the courage, confidence, and the ability to face things head
on.
Because in fearlessness, there is strength to drive us toward a cure.
2028 Ambition
- Provider of valued services and products to support the IBD community across the lifespan.
- Driver of research that progresses the search for a cure and better management of IBD.
- A fearless and frank communicator, advocating for system change, improved information,
and education. - A trusted and influential organisation, respected by the community, philanthropy, health and
medical industry and government. - Sustainably funded and financially stable with a diverse and wide community of support.