Strategy toward 2028

Vision

Empower those with IBD to live fearlessly as we drive towards a cure and ultimately a future
without Crohn’s and Colitis.

Purpose

We believe in being fearless, and at CCA we:

• Improve quality of life by helping people understand, respond to and actively manage their care.
• Empower and support our community – encouraging innovation, advancing quality of care, and
  facilitating new knowledge informed by deeper research.
• Advocate, educate and facilitate, leading tough conversations about taboo topics.

We want people to be authentic and unapologetic about their Crohn’s or Colitis – whether that
leaves them laughing or crying. We know being fearless means there will still be bad days, bad
months, or bad years – this is a long-term and life-altering condition which impacts physical and
mental health – it’s about giving people the courage, confidence, and the ability to face things head
on.

Because in fearlessness, there is strength to drive us toward a cure.

2028 Ambition

1. Provider of valued services and products to support the IBD community across the lifespan.
2. Driver of research that progresses the search for a cure and better management of IBD.
3. A fearless and frank communicator, advocating for system change, improved information,
   and education.
4. A trusted and influential organisation, respected by the community, philanthropy, health and
   medical industry and government.
5. Sustainably funded and financially stable with a diverse and wide community of support.

Strategy on a page