Strategy toward 2027

Vision

Purpose

We believe in being fearless, and at CCA we:

• Improve quality of life by helping people understand, respond to and actively manage their
  care.
• Empower and support our community – encouraging innovation, advancing quality of care, and facilitating new knowledge informed by deeper research.
• Advocate, educate and facilitate, leading tough conversations about taboo topics.

We want people to be authentic and unapologetic about their Crohn’s or Colitis – whether that leaves them laughing or crying. We know being fearless means there will still be bad days, bad months, or bad years – this is a long-term and life-altering condition – it’s about giving people the
courage, confidence, and the ability to face things head on.

Because in fearlessness, there is strength to drive us toward a cure.

2027 Ambition

1. Provider of valued services and products to support the IBD community across the lifespan.
2. Driver of research that progresses the search for a cure.
3. A fearless and frank communicator, advocating for system change, improved information, and education.
4. A trusted and influential organisation, respected by the community, philanthropy, health and medical industry and government.
5. Sustainably funded and financially stable with a diverse and wide community of support

Strategy on a page